Project Overview: For the 2026 Easter season, I was tasked with producing, editing, and strategising the release of a 60-minute live worship medley. The project required a blend of technical multi-cam editing, high-fidelity audio syncing, and a comprehensive social media rollout strategy to maximise reach within the week of the Easter holiday.
Technical Execution & Production: I served as the lead editor and camera operator, managing a two-camera setup to capture the session's raw, intimate atmosphere.
Multi-Cam Direction: Monitored and operated a dual-angle setup to ensure dynamic visual storytelling throughout the hour-long performance.
Post-Production: Performed precision syncing of raw footage with the mastered audio tracks, ensuring seamless alignment across ten distinct song transitions.
The Strategy: "The Road to Easter" Rollout
To maximise impact and build anticipation, I designed and executed a 7-day content schedule. The goal was to transform a single long-form recording into a week of high-engagement "micro-content."
The Teaser Phase (Mon–Wed): I created a series of high-impact teasers using a high-contrast Black & White filter, purposefully leaving only the release date in vibrant colour. This created a visual "hook" that emphasised the "when" while letting the "what" (the music) speak for itself.
The Setlist Reveal: Produced a custom motion graphic reveal to provide the audience with a "roadmap" of the worship journey, utilising a spontaneous track from the session to drive emotional connection.
Visual Identity & Branding
Beyond video, I acted as the lead Graphic Designer to ensure visual continuity across YouTube, Instagram, and TikTok.
YouTube Optimisation: Designed custom thumbnails that balanced high-energy performance shots with clean, bold typography (inspired by the Easter 2026 church branding) to drive click-through rates.
Social Assets: Created optimised portrait-mode motion graphics for Reels/TikTok to maintain a cohesive brand voice across all platforms.
